Tomorrow’s Brand

SOBCon08 Biz School for Bloggers: Connections and Community

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The worst part of the Successful and Outstanding Bloggers Conference (SOBCon) is that I now have to add over a hundred feeds to my feed reader.
When you are in a room with over a hundred of the most powerful, exiting,…

Build a Fence around Your Business

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Are you planning to rebrand your business to narrow the target market you serve?  
Or are you afraid you’re going to overlook a really great market?
Looking for a narrow niche is a successful marketing strategy…

Drip, Drip, Drip. I hear Marketing in the Background

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How is marketing like a pot of coffee? It is that drip, drip, drip of the daily grind.  Each morning, each afternoon, working the program.  A little of this and a little of that.
 There is no silver bullet in…

Connecting and Reconnecting with Bloggers in Chicago

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 Walked around Chicago and got to know some of my fellow SOB Con ‘08 bloggers this afternoon.  Great conversations with new friends & renewing friendships:
 It’s been very motivational and inspirational. …

Branding & Marketing » Writing tips for Marketing and Branding - from SOBCon

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I was at SOBCon ‘08 in Chicago this weekend and have met some amazing people!
Decided I couldn’t avoid Twitter anymore.  I’m at http://twitter.com/cmcbrown 
The session Saturday was so packed full of ideas that…

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Getting a Stronger Return On Your Marketing Investment

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Balancing short term and long term marketing objectives can be a struggle for a small business.  Here’s an idea for stretching your marketing dollar. 
When cash flow gets tight, many small businesses look for ways…