Tomorrow’s Brand

It’s a Toilet not a “Biological Waste Aquatic Removal System”

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by Jennifer Laycock
Ben McConnell has a short little post over at Church of the Customer this week that serves as a perfect example of why keyword research is so essential. McConnell is talking about companies that…

Church of the Customer Blog

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Church of the Customer Blog

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Keep Austin Weird is a saying that decorates t-shirts and cars across central Texas. In a world blacktopped with Six Sigma this, and metric-driven conformity that, keeping things weird is a sentiment we can embrace.…

Mickey Drexler knows me: Church of the Customer Blog

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Does this dress make my hips look big?

It was a question for which I needed an honest answer this weekend as I shopped at J. Crew. My salesperson complied.

“Yes, it does,” she said. She smartly suggested…

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How companies connect using Twitter: Church of the Customer Blog

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Ben Martin sent me a question today via Twitter: What do you think about corporate branded Twitter accounts?

I’m a Twitter n00b, but already I’ve seen companies using Twitter to help me connect with them. Here are a…

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What I learned at SXSW: Church of the Customer Blog

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Whew! It’s been a whirlwind five days at my first SXSW Interactive.

I’m exhausted, but my head is buzzing with ideas. Here’s my list of top panels, cool people and new technology I wanted to…

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