Tomorrow’s Brand

What Happens in Vegas gets help from TruTV; Wants to help you remember what happened

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TruTV, the rebranded CourtTV, will be airing a series of vignettes featuring Ashton Kutcher and Rob Corddry, with commentary from Cameron Diaz, as part of the promotional push for What Happens in Vegas.
What the channel…

Adrants » Dodge Dicks Diddling Doggie

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It looks like the creative brief for this Dodge Nitro viral wannabe fell into the hands of some art director’s second cousin twice removed who just graduated from the college of middle school humor. Are we supposed to…

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Adrants » Ready for a New Buzz Word? All Together Now: ‘AVATARSMENT’

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Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with Gizmoz and MTV to launch a “virtual casting call.” Future…

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Adrants » YPulse Mashup: Opening Hellos from SF, and a Doe-Eyed Dip into Convergence Culture

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Anastasia Goldstein is conducting the welcome for the YPulse Mashup as I sit here. She’s got this tone that reminds me a lot of the teens in the Bay Area I grew up with. I should start by explaining…

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YPulse: Authenticity Starts with Us, Stupid

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Deeply entrenched in the YPulse conference and absorbing the buzz in the air, I feel convicted with the first realization I made the moment I walked through the boughie-ass doors of Hotel Nikko: I’m not dressed…

Those Foreign Lyrics Sure Are Catchy

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They say music is the universal language. It moves us similarly no matter what language we speak. It breaks down cultural barriers caused by language and political differences. This family, enjoying a nice car ride, has…